NEXA
WE KNOW THE SECRET TO TREND ON TWITTER.
NEXA is one brand, which certainly knows how to connect to its audience, and nothing testifies that better than Ignis Electronation
GOAL
Leverage the offline audience attending Maruti Suzuki's IGNIS

AUDIENCE
5000 to 7000 millennial audience

With the help of an iPad camera rig, event goers clicked a photoILLUSION of the IGNIS and themselves.

The Twitter connected photobooth generated YOUNIQUE photographs that were shared on Twitter.

#YOU-NIQUE

IGNIS ELECTRONATION - DELHI
Maruti Suzuki launched its premium urban compact – IGNIS in January 2018
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